Developing a funky elite fitness brand

A refined take on the high intensity workout, this fitness firm offers something a little different for those desiring a fit and healthy life. We framed the visual identity early on with the touchstone of these trainers. This followed with various other images. Use of airy white space and the brand purple throughout.


We delivered a pay-wall membership system that can deliver dripped content, including video (the core product) and several blogs for their authors.


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